Smooth. Confident. Ingenious.
Logo design as part of a rebrand for the global tech company Tactilis.
A play on the idea of security and strength, I looked at everything from ancient roman locks and soldiers to futuristic concepts and the physical sensation of touch.
Using a spartan helmet as a jumping off point, I used strong vertical line work to transform the ’T’ in Tactilis into a shape that was both modern and clean but still harkened back to imagery of broad swords, shields, and columns; representing power, but not aggression.
Logo design: Jackie Whisler
Creative Director: Brian Desautel
Agency: The Buddy Group