Smooth. Confident. Ingenious.

Logo design as part of a rebrand for the global tech company Tactilis.

A play on the idea of security and strength, I looked at everything from ancient roman locks and soldiers to futuristic concepts and the physical sensation of touch.  

Using a spartan helmet as a jumping off point, I used strong vertical line work to transform the ’T’ in Tactilis into a shape that was both modern and clean but still harkened back to imagery of broad swords, shields, and columns; representing power, but not aggression.

Logo design: Jackie Whisler
Creative Director: Brian Desautel
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